Design actions are 'Discourse' between You & Me.  But this should be 'Organised'

How design process has been organised and approached by an organisation is manifested in product design (Adler & Borys, 1996), like humans' behaviours reflecting our personality

Unlike what we have thought about design (may be thought of very fancy and sexy works), design is complex organisational works in collaboration with various individuals and organisations, which somehow make you annoying in doing the jobs.  
Creating new product is thus manifestation of such intimidating jobs in organisation or organisations to make all of us happy to use

A Product designed for the one functioned within its own structure
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There is this type of design, because both physical and intangible component and even the platforms tend to be  viewed as a single component or product that is just placed in one sub-system of another product, because of the organization's characteristics. 

A product that is designing itself by interacting with other structures for building as a whole 

However, the other type of design,perhaps, approaches to a product based on standardized components and platform, which may be compatible with each other to create other products,rather than viewing them as an individual sub-unit. It can result in much flexible design derived from what we really want, like playing Lego bricks.  

Design,Product, and Organisation placed in common domain