Relativity in Digital Product Design

We may have relatively different  meaning of design depending on where we are and how we approach such complex design practice. But those look similar one another.
I do believe these digital product represents human life and the approaches to digital product design manifest different design approaches in different societies, groups, organisations or nations 

In fact, we may live in different world and behave differently, yet artefacts we have and use seem to be similar; and we need those to live similarly one another. Perhaps, we live in seemingly different worlds, yet these are still similar (see Fay,1996). ​ Digital product design somehow represents this.

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DESIGN RELATIVITY IN DIGITAL WORLDS REPRESENTING OUR WORLD

Despite the fact that any physical elements of digital products have similarities between them it is unknown how they look similar and how they are different behind them. 
Thus, how organisations approach design of them seems to be intriguing question to us.  'Design relativity’ is thus raised because all those design elements look similar but still come from different worlds that approach the complex design practice differently.  
This should be further discussed and will find how the implications from the study can be applied to our real world, somehow, represented by the digital worlds