The large digital incumbent, Google actively engages in transforming our daily life using digital technology, such as AI. The technology will enable us to be more communicative and help our life affluent by enhancing efficiency in information flows between users and between even those stakeholders. 

However, the convenience driven by efficiency of information flows would make us trapped within the net of digital technology. Considering the deep learning principles used in those services and products, the more 'users' use those 'things' the more such technology invades our daily life.  Human beings tend to train these 'things'.

We must start to discuss how vulnerable and fragile such human-made technology and artefacts would be in real life; and whether those humans who create these things with superb mathematics capabilities have considered the vulnerability of the mathematical algorithms embedded in those things .

VR technology will seriously come to our daily life thanks to Apple hardware devices. Though the company is seemingly seen and famous for the hardware devices, it shows how the company deal with software by exploiting its hardware devices. 
The app, Measure shows that physical materials that humans daily use and commonly are thought to be physical, now it comes to our daily life as a fluid digital technology-embedded intangible content.
The app may be a small clue that the company would actively join VR market by utilising its advanced hardware devices that sheep like Apple fans love  In this send, hardware therefore could be another digital platform, unlike we have thought that digital platform seems to be software or services, such as Android. 
It may await another digital innovation compelling VR market perhaps?