Digital enterprise, what a fancy word is for all innovators who admire to be like google people. Despite growing awareness of what a digitalisation is, most our real worlds are still driven and should be supported by tighter coupling hardware system and design, which is far away from the fluid and loose digital system. It may be rather to be said interdependent relationship. 
Unlike the cases that this article introduces,such as FMCG industry sector, digital enterprise is still challenging between controlling and openness that all ideal theorists want to see because it is hardly to think of how to crack down the physical role: Often, those idealist management consultancies who want to gain reputations from their prospective clients talk about those fancy terms with little consideration of reality of tight coupling organisational conditions 

It might be rather supposed to add a consideration of HOW TO CHANGE CONVENTIONAL ORGANISATIONAL LOGIC TO BECOME LIKE A DIGITAL ORGANISATION WITH 'Those seven habits of highly effective digital enterprises' 

When we design our artifact we need to consider how we approach to design of the artifact.  Sometimes we lost our own chances that can be take for granted because of our readily changed environment in relation to our money, competitors, and our own stereotypes in our head. But sometimes, we should consider about our business by taking time ,and the product that we design have to be based on much systemic grounding in long term perspectives. 
Since all businesses are always confronted with uncertainty we are often easy to ignore what really should be changed and what should be come out through products. And so we are busy to chase such uncertain environment. 
However, what if the Lego didn't approach to their own small and logically standardized brick system, a tube enabling to attach another tube?  Could the Lego be named as the noticeable creative company, Lego that our children and even we still want to get?  The early standardized platform system enables to create unlimited artifacts that our innocent children imagine. How do our conventional organizations generate such unlimited product to respond to diverse and versatile consumers' wants like children?