When we design our artifact we need to consider how we approach to design of the artifact.  Sometimes we lost our own chances that can be take for granted because of our readily changed environment in relation to our money, competitors, and our own stereotypes in our head. But sometimes, we should consider about our business by taking time ,and the product that we design have to be based on much systemic grounding in long term perspectives. 
Since all businesses are always confronted with uncertainty we are often easy to ignore what really should be changed and what should be come out through products. And so we are busy to chase such uncertain environment. 
However, what if the Lego didn't approach to their own small and logically standardized brick system, a tube enabling to attach another tube?  Could the Lego be named as the noticeable creative company, Lego that our children and even we still want to get?  The early standardized platform system enables to create unlimited artifacts that our innocent children imagine. How do our conventional organizations generate such unlimited product to respond to diverse and versatile consumers' wants like children?  

Design should not be limited in one specific and professional area such as architecture, industrial product, graphic etc. Design is seen as the extension of our thinking to solve our daily problems, so that it comes out through one devised system and structure which we can experience. In terms of this we are doing somehow design and make things to solve our special problems so that the making things are designing for solving the problematic situations.  The situations are always involved in our humans' interests, which infers organizational activities, like Thomas's works,the Seed  Cathedral shown