Since all businesses are always confronted with uncertainty we are often easy to ignore what really should be changed and what should be come out through products. And so we are busy to chase such uncertain environment.
However, what if the Lego didn't approach to their own small and logically standardized brick system, a tube enabling to attach another tube? Could the Lego be named as the noticeable creative company, Lego that our children and even we still want to get? The early standardized platform system enables to create unlimited artifacts that our innocent children imagine. How do our conventional organizations generate such unlimited product to respond to diverse and versatile consumers' wants like children?