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Digital organisation vs. Conventional governance of organisation? 

16/6/2014

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Digital enterprise, what a fancy word is for all innovators who admire to be like google people. Despite growing awareness of what a digitalisation is, most our real worlds are still driven and should be supported by tighter coupling hardware system and design, which is far away from the fluid and loose digital system. It may be rather to be said interdependent relationship. 
Unlike the cases that this article introduces,such as FMCG industry sector, digital enterprise is still challenging between controlling and openness that all ideal theorists want to see because it is hardly to think of how to crack down the physical role: Often, those idealist management consultancies who want to gain reputations from their prospective clients talk about those fancy terms with little consideration of reality of tight coupling organisational conditions 

It might be rather supposed to add a consideration of HOW TO CHANGE CONVENTIONAL ORGANISATIONAL LOGIC TO BECOME LIKE A DIGITAL ORGANISATION WITH 'Those seven habits of highly effective digital enterprises' 
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